Users are able to create an account using their Facebook, Instagram, Twitter or email account. ![]() Some countries, such as Ireland, have chosen to raise the minimum age requirement. TikTok has a minimum user age of 13 years old. will be part of “Gen Z” - making it the largest generation of all. Gen Zers are trendsetters, and next year, 74 million people in the U.S. However, the population of users is aging, so it’s likely that marketers and content creators can reach their market for years to come.įurthermore, it’s worth noting that if your target audience is Gen Z, TikTok is going to be crucial to you. The highest percentage of users is among those 10-19, with 20-29 a close second. An integral role in the social media lives of younger users.A strong engagement rate: users open the app an average of 8 times per day.Over 138 million active users in the United States.A record setting download period: In Q1 of 2020, the app had 315 million downloads, which is the best quarter by any app, ever. ![]() This is less than Facebook or Instagram (for now), but more than SnapChat, Pinterest, or Twitter. Over one billion active users each month.Just how important is TikTok in today’s digital landscape? According to research, TikTok boasts: Many content creators have been able to monetize their content by attaining a large following, and a lot of brands have integrated TikTok into their content marketing strategy. It’s mostly used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community. Whether you use TikTok for fun or as part of your marketing mix, TikTok focuses on short, “snackable” videos that online consumers love to watch.įor those not familiar with the app, TikTok is a social media platform for creating, sharing and discovering short videos. ![]() Available in over 150 countries with over one billion users, it’s been downloaded more than 200 million times in the United States alone. TikTok is a social media video streaming platform that has taken the world by storm.
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